Three peculiar things define a journey; the point at which it starts, the headed
destination and what lies between.
Just like the journey of life itself, starting from the womb, where a single cell transforms
into a developing embryo and there's a periodic growth and transitions ensue, so does it
occur dramatically, through every aspect of an individual's existence, most especially
when the elements involved are innate.
The concept of Joself Pictures was conceived out of an in-born passion for creativity
embodied by the founder/creative director, Mr Adeleke Joseph Adeyemi; a graduate of
English/Literature from the University of Lagos, Nigeria.
Mr Joseph nurtured his passion with consistency and perseverance from a very young
age and through his years as a university student.
He gained admission into the university of Lagos in 2012 and two years into his degree
program, he decided to run alongside, a part-time diploma program at Graig Philips
college of technology; a Canadian affiliated school located in Maryland Lagos. There he
studied Film-Making as a major course and took selective classes in Graphics-Design
He was privileged to receive first hand mentorship from some notable and highly
esteemed personalities in the entertainment industry. Individuals who are well known for
their great achievements in the art of film-making, as their works excellently showcase
their degree of expertise. He will proudly attest to the fact that the immense
contributions of these great people, knowledge wise and career wise has helped him
through his personal journey as a young film-maker. His success story will therefore not
be complete without mentioning the likes of Mathew Simpa, Femi Bamigbetan and
Tunde Olaoye, who is an award winning director, well known for his directing
performance in the popular comedy series Jenifa's diary, Family-Ties amongst many
others. He also has the award winning movie titled 'Married But Living Single' to his
These great people harmoniously groomed him through his days at the film school and
till today, he looks up to them for inspiration and guidance.
Following the successful completion of his course at Graig Philips college, He
proceeded with his career as an independent film maker, using the little equipment and
resources at his disposal to create little visual contents to entertain the campus
audience. His very first short film titled 'Tears' was shot with an HTC phone and it
instantly went viral, catching the attention of some big names in the industry who gave
some critical remarks on the standard of quality of the film through the influence of his
teacher - Tunde Olaoye, That in turn became a source of motivation and propellant for
him as it gained him more popularity among the students and subsequently increased
his fan base.
Not long after that, He got a slot for an exclusive interview with Unilag F.M through his
very good friend Kunbi Black who currently works as a presenter at Nigizie TV.
He continued to relentlessly keep his muse up ever since, effortlessly making bold and
giant steps towards achieving his set goals. He is currently the creative director for
Afrique L'Timeline and has worked on different projects with them
He is Co-producing a series titled "Black" with Afrique L' Timeline of which made him
meet with Lolo1 of Wazobia F.M through the support of his close friend, Ekong Edet (a
young and fast rising actor) .
Mr Joseph is on a personal TV series project titled 'STIFF' which is scheduled to start
airing on different platforms upon it's release.
Written by: Abubakar Sadiq Hassan / Chief Editor; Joself Pictures