The ban came after adverts for the third edition of ‘Miss Bim-Bim’, which shows two fully clothed women with exaggeratedly large behinds, provoked an outcry on social media.
Minister Laure Zongo, a woman, said in a statement,
“Our role is to do everything to avoid damaging the image of women,” adding that social media criticism had persuaded her to act.
Meanwhile, the male organizer of the event, Hamado Doambahe, said it aimed to promote a more positive body image for African women and encourage fashion designers to use African costumes.
Women’s rights groups have mixed views about the tendency in many African cultures to celebrate women with larger bodies than are typically admired elsewhere.
While they welcome the shift away from the unnaturally thin female shapes promoted by the global fashion industry, they deplore the emphasis on men judging women’s body shapes.
The head of Burkina Faso’s High Council for Communications, Nathalie Some, called in a statement for people in advertising, the media and the arts to protect the rights of women and girls.