Naples' Il Mattino this morning leads with the headline - 'Higuain: Atletico retires. Now comes forward Chelsea'.
Chelsea boss Antonio Conte sees Higuain as the big name striker to replace Diego Costa.
In Italy, it is claimed Atletico are close to landing Costa, which will have the knock on effect of Conte moving for Higuain.
The striker's Napoli deal carries a €94 million buyout clause and his agent hit out at the attitude of club president Aurelio de Laurentiis towards his brother last week