Wednesday, May 4, 2016
Leicester City have the chance of making anything between £150 million and £250 million from their sensational Premier League triumph, according to sports marketing experts.
The city of Leicester in England’s Midlands should also expect to enjoy a huge commercial boost after its hometown team wrote the unlikeliest of sporting success stories, one that has captured headlines around the world.
Yet though the club known as the Foxes will gain this substantial windfall, they still have a long way to go to join the true big-money elite of world football.
The club that had never won the top-flight crown in its history will cash in through the £90 million in prize money from the Premier League, and money from competinag in Europe’s Champions League next season, as well as increased TV and match day revenue.
With Leicester’s increasing attraction to sponsors as the champions of the Premier League, which possesses remarkable global appeal, it could all be worth as much as £150 million to the club, said the sports and entertainment intelligence firm, Repucom, on Tuesday.
Other experts have put the estimates much higher with some British media reports suggesting that the figure could be much nearer £250 million, particularly if Leicester’s success proves to be more than a one-season wonder.
Leicester’s TV audiences have soared by over 23% globally this season and because of the excitement inspired by their run to the title, audiences in the UK have grown from 785 000 to over one million per game.
In Italy, the numbers watching Leicester’s games have doubled, largely thanks to the interest generated by the club being managed by Italian coach Claudio Ranieri.
“Leicester’s media values have jumped by 30 percent globally whilst in the US they have grown by over 70 percent, showing first-hand the increase in value to current and potential sponsors,” Repucom said.
Leicester’s first appearance in the lucrative Champions League will also make a vast difference to their coffers in the region of £36 million.
As well as increased TV exposure, it will generate increased revenues from group stage fees, a proportion of the competition’s market pool and a participation bonus, totalling £33 million, as well as £3 million performance bonus
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